The initial term of this Agreement shall commence 10 days from the receipt of deposit. Launch date "Initial Term" is for a period of 3 months. This Agreement shall have the option to renew for successive three (3) month terms (each a "Renewal Term") upon written consent by the two parties. Renewal Term will be negotiated 1 week prior to the completion of the Initial term. After Initial Term, written notice should be at least thirty (30) days prior to the end of the then current term, or unless terminated as provided elsewhere herein (the Initial Term, together with each Renewal Term, if any, being collectively referred to herein as the "Term").